Background         Objective Target         Approach         Economic Impact         Structure    
Perceived quality is a key factor for product success. As complex products consist of many parts and thereby perceived quality lies in the hands of many suppliers, it is important to communicate quality specifications within the supply chain to assure delighted and satisfied customers.
This project investigates the customer and his perception of a product's quality. Based on the results, the researchers will develop a new methodology and, as an example for practical use, will implement it into the Supply Chain communication of the automotive industry. Starting from the customer’s own impressions of a product, researchers will investigate which parts of a product are in fact important to him and how an arrangement of parts will affect him. The results will be implemented in a communication structure within the Supply Chain. This will on the one hand avoid rejection of technically correct parts due to their look or feel, and on the other hand this will lead to harmonic parts for a customer enthusing product.
The methodology will be implemented into a communication software prototype. The software will integrate the current needs of Supply Chain communication for direct use in Small and Medium Enterprises (SME). It will also be suitable for other branches besides the automotive industry.

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