Background         Objective Target         Approach         Economic Impact         Structure    

  1. Focussing on components:
    Within this step, the guideline to get an objective system for focusing on components of a product relevant to perceived quality is set. The approach ensures the identification, prioritizing and selection of customer satisfying product components. The ultimate goal of the project is to generate a methodology that enables companies to clarify which features of different product components have to be optimized to generate a customer enthusing product and to influence the purchase decision in a positive way. This information has to pass through the whole supply chain to focus on the most effective product components. The connected goal to the project is to define components on which the following work packages can concentrate their questionnaires and research.

  2. Questionnaire:
    This step consists of market research regarding the perception of quality from the perspective of the end customer in order to achieve a better understanding of the automobile market and its supply chain. A bibliographic research based on secondary data will be conducted, comprimising already existing studies, sector information disseminated in the national associations of automotive industry and statistical entities. The goal is the acquirement of knowledge and how the final customer perceives the product.

  3. Customer impressions:
    This step aims at obtaining simplified methodologies for assessing enthuseing Perceived Product Quality (ePPQ) under real conditions (not in a laboratory).

4. Communication upon quality for supply chain:
This step sets the guideline for translating the customer requirements into product specifications. With the knowledge of the former work packages the translation method can focus on the important product components criteria. The amount of specifications decreases with this method.

5. Software for supply chain communication:
Within this step a software tool as add-on to classical supply chain management is developed. It will ensure that there is no loss of Information and data concerning the perceived quality.

6. Evaluation and continuous improvement:
The results of each step have to be validated and improved continuously by the SMEs from the project consortium. During the validation of the project the research results should be checked for compatibility in collaboration with the staff of different SMEs.

7. Dissemination of results:
This step will ensure the dissemination of results in the participating countries or regions and within all countries of the EU. The dissemination includes the transfer of results to the participating SMEs, the publishing ofproject results, the establishment of a guideline for non participating SMEs as well as the creation of a project plan for the dissemination of the software for the use in SMEs. Information regarding possible users in the partner countries as well as those coming from other EU countries will aslo be a part of this step.

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